Football conferences are no longer about football. Why are donations to athletic programs still tax deductable?
Maryland, Rutgers: The Big Ten's Big Land Grab - WSJ.com:
And so the Big Ten, the benevolent conquistador, snapped up two schools with thin football pedigrees at a time when football is more important than ever. That is because conferences' TV properties and markets are in some ways more important than the on-field product. The evolution is reflected in how fans who once talked about national rankings and conference standings are now talking media-market rankings and conference-network footprints. As Delany said of Maryland: "They're in a great population area."
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